INDEPENDENCE
LOOKS GOOD ON YOU

WE HELP FITNESS & NUTRITION CREATORS BUILD SCALABLE, HIGH-IMPACT COACHING BUSINESSES

WITH FULL CONTROL OVER THEIR BRAND, PRICING, AND CLIENT RELATIONSHIPS.


DESIGNED FOR CREATORS WHO REFUSE TO BUILD ON RENTED LAND.


Build Your Platform

$200,000,000+

earned by creators who chose ownership

Your own platform, aligned to your brand, your values, and your voice. For over 14 years, creators have trusted MacroActive to scale with confidence and clarity, establishing the industry benchmark for highest earnings per creator.

INDEPENDENCE

LOOKS GOOD
ON YOU

WE HELP FITNESS & NUTRITION CREATORS BUILD SCALABLE, HIGH-IMPACT COACHING BUSINESSES WITH FULL CONTROL OVER THEIR BRAND, PRICING, AND CLIENT RELATIONSHIPS.


DESIGNED FOR CREATORS WHO REFUSE TO BUILD ON RENTED LAND.

$200,000,000+
earned by creators who chose ownership

 

Your own platform, aligned to your brand, your values, and your voice. For over 14 years, creators have trusted MacroActive to scale with confidence and clarity, establishing the industry benchmark for highest earnings per creator.

MACROACTIVE
BUILDS CUSTOM FITPRO APPS AND
AUTOMATIONS
TO SIMPLIFY
YOUR COACHING
OPERATIONS.

We make your idea a reality.

Example layout of MacroActive White Label Software

WELCOME TO  MACROACTIVE

We exist for creators who demand more.  From themselves and their partners. Our mission is bold: 100 million people living happier, healthier lives through entrepreneurs like you.


We call out the bullshit. We push for better. Because real partnership means honesty, accountability, and shared growth. Here, you’re backed by an entrepreneur-first team, especially in the fine-print. And you have access to passionate and accessible humans serving FitPros since 2011.


We’re not for everyone. But if you’re serious about impact, you’ll feel right at home.

Jackson Johnson, MacroActive Shareholder

      Jackson Johnson

MACROACTIVE
BUILDS CUSTOM FITPRO APPS &
AUTOMATIONS
TO SIMPLIFY
YOUR COACHING
OPERATIONS.

We make your idea a reality.

WELCOME TO  MACROACTIVE

We exist for creators who demand more.  From themselves and their partners. Our mission is bold: 100 million people living happier, healthier lives through entrepreneurs like you.


We call out the bullshit. We push for better. Because real partnership means honesty, accountability, and shared growth. Here, you’re backed by an entrepreneur-first team, especially in the fine-print. And you have access to passionate and accessible humans serving FitPros since 2011.


We’re not for everyone. But if you’re serious about impact, you’ll feel right at home.

Jackson Johnson, MacroActive Shareholder

Jackson Johnson

THE MACROACTIVE DIFFERENCE

TRUE PARTNERSHIP

YOU CAN RECOGNIZE INSTANTLY, TRUST DEEPLY, AND RELY ON AS YOU GROW

OWNERSHIP ALWAYS MATTERS

Clarity about what's yours creates confidence at every stage of growth.


Your clients and data are yours, always. Nothing is hidden, restricted, or quietly repurposed as you scale. We protect your ability to build, grow, and exit on your terms, without compromise.

PARTNERSHIP IS MORE THAN TOOLS

Progress accelerates when guidance is clear and support is consistent.


Software delivers features. Partnership delivers momentum.  From onboarding through growth, you work with people who understand your business model, anticipate challenges, and stay accountable to outcomes, not tickets closed. 

Gareth Manger & Ulisses Jr. at FIBO International

GROWTH REQUIRES INFRASTRUCTURE

Sustainable growth feels controlled, predictable, and intentional.


Scaling should reduce pressure, not increase it. We continuously invest in the systems, technology, and operational backbone that allow your business to expand without unnecessary complexity or overhead.

Caroline O'Mahoney







Caroline O'Mahoney

NEW! REASONS

TO GO MACROACTIVE

Beyond powerful technology and true partnership, we provide the extra support that makes growth sustainable:


From done-for-you content strategy + unlimited video editing to enterprise-grade custom app platform, hands-on marketing guidance,  done-for-you advertising and done-for-you customer support, MacroActive gives you the confidence to scale without added stress.

Caroline O'Mahoney

Caroline O'Mahoney

MORE REASONS

TO JOIN MACROACTIVE

Beyond powerful technology and true partnership, we provide the extra support that makes growth sustainable.


From enterprise-grade security to hands-on marketing guidance and outsourced customer support, MacroActive gives you the confidence to scale without added stress.

NEW FEATURES ALL THE TIME

Camera InstaMacros

FROM PHOTOS TO MACROS INSTANTLY

Snap a meal and get instant macro and calorie logging.


☑️ Save hours with instant logging

☑️ Increase client adherence

☑️ Make tracking effortless

See It In Action

Ready to take your coaching brand to the next level? While our web-based PWA is powerful, upgrading to a full iOS and Android mobile app unlocks a new level of professionalism, visibility, and client engagement.


Here’s why your own native app changes the game:


☑️ Real time barcode scanning

☑️ Push notifications with deep linking

☑️ Improved playback support

☑️ Better timers

☑️ Widgets (iOS only)

☑️ Faster, Smoother, More Engaging

☑️ Stand Out Against Competition



 

Apple Widget & iOS/Android Push Notifications

Ready to take your coaching brand to the next level? While our web-based PWA is powerful, upgrading to a full iOS and Android mobile app unlocks a new level of professionalism, visibility, and client engagement.


Here’s why your own native app changes the game:


☑️ Real time barcode scanning

☑️ Push notifications with deep linking

☑️ Improved playback support

☑️ Better timers

☑️ Widgets (iOS only)

☑️ Faster, Smoother, More Engaging

☑️ Stand Out Against Competition





Done-For-You Social Content Strategy + Unlimited Editing

Feeling like you’re constantly chasing content ideas? Stuck in reactive mode, firefighting what to post each day? Tired of creating reels that flop or guessing what your audience wants?


Let us take it off your plate.  This Service Includes:


☑️ Trending content research

☑️ 20 strategic post plans each month

☑️ Short-form video scripts + captions

☑️ Custom-written post ideas

☑️ Full video editing

☑️ Dedicated project manager

☑️ Delivered in a ready-to-use format


Ready to take your coaching brand to the next level? While our web-based PWA is powerful, upgrading to a full iOS and Android mobile app unlocks a new level of professionalism, visibility, and client engagement.


Here’s why your own native app changes the game:


☑️ Real time barcode scanning

☑️ Push notifications with deep linking

☑️ Improved playback support

☑️ Better timers

☑️ Widgets (iOS only)

☑️ Faster, Smoother, More Engaging

☑️ Stand Out Against Competition



 

CREATOR, ATHLETE & COACH

MACROACTIVE REVIEWS

⭐️⭐️⭐️⭐️⭐️

The support from day one has been amazing. It has taken all of the stress out of what could have been a very stressful time and made it exciting and enjoyable!


⭐️⭐️⭐️⭐️⭐️

This program is worth every single penny. Product and customer service is second to none.





⭐️⭐️⭐️⭐️⭐️

... an absolute dream. ... I felt heard, understood and also given the freedom to design my app the way I wanted. ... always keeping me in the loop with what was going on, setting me tasks to complete by certain dates to keep me on track with my ambitious launch date and was also flexible with my ridiculously busy timeline. .... I genuinely can't thank Rosie enough ... I have [the] confidence and tools now to ... scale my business in the way I've always wanted.

⭐️⭐️⭐️⭐️⭐️

The support team and ease of navigating the building process was really great. And I am very happy with the end product.


⭐️⭐️⭐️⭐️⭐️

It’s been a smooth journey, and nothing has been a too hard request from my end :)


⭐️⭐️⭐️⭐️⭐️

This was a very easy process and I felt very supported. 


⭐️⭐️⭐️⭐️⭐️

Yall were so good and easy to work with!!


⭐️⭐️⭐️⭐️⭐️

absolutley love the app


⭐️⭐️⭐️⭐️⭐️

Very professional service that I don’t feel could be matched. Just amazing!






⭐️⭐️⭐️⭐️⭐️

The weekly calls created a plan of action that fitted the whole creation time frame. I had many questions especially near the end of the process and they were all dealt with quickly and professionally.


⭐️⭐️⭐️⭐️⭐️

Good team to work with


⭐️⭐️⭐️⭐️⭐️

Everything was so smooth and they held me accountable.


⭐️⭐️⭐️⭐️⭐️

Great support from the team, I never once felt alone, responsive to changes and requests and taught me what I needed to know to get ready for launch.


⭐️⭐️⭐️⭐️⭐️

I can only speak from my experience and its been great and I've ended up with an amazing brand and product that im very proud to be putting out there, looking forward to what the future holds...


⭐️⭐️⭐️⭐️⭐️

Very easy to set up, has everything I wanted in a training app and more, staff were so helpful and always checking up on me, they were always on hand to help me when I needed it, and the app itself looks amazing.


⭐️⭐️⭐️⭐️⭐️

The whole process was efficient and easy and the team was always ready to help.




⭐️⭐️⭐️⭐️⭐️

The team really cares and is invested in my success and has been super helpful with my lack of skills when it comes to technical stuff. ...


⭐️⭐️⭐️⭐️⭐️

Everything flowed seamlessly and I did not feel an ounce of panic with the whole process.


⭐️⭐️⭐️⭐️⭐️

You provided me with what i was looking for and the team i worked with made the process very simple.

⭐️⭐️⭐️⭐️⭐️

Sarah helped us so much... we’re really grateful for all of the support to get our app launched! Ely and Matt were also really helpful!


⭐️⭐️⭐️⭐️⭐️

I just found my account manager Tom, very helpful at every turn, also very understanding when meetings could not be made for what ever reason, but over all the process was made as stress free as possible by Tom and the team.


⭐️⭐️⭐️⭐️⭐️

You all helped me make my dream come true of providing weight loss help that EVERYONE can afford!


⭐️⭐️⭐️⭐️⭐️

Everything and everyone was spectacular and helped make my app launching dreams a reality! Loved Miinu so much!






⭐️⭐️⭐️⭐️⭐️

Jessica. She absolutely floored us with her help, experience, professionalism, all of it. And Mike from Design was also fantastic!!!! We felt catered to and cared for constantly!


⭐️⭐️⭐️⭐️⭐️

I thought the whole process was very well explained, I am not very good with technology but everything was taught to me and the support I got from Rosie was exceptional.



⭐️⭐️⭐️⭐️⭐️

Sarah, with the support of Rosie when she was away, were incredible. They were so clear on next steps, quick response times and really helped us hit our launch date. Also we were very impressed by our sales page and designs, so thank you to the design teams also.


⭐️⭐️⭐️⭐️⭐️

All the people were amazing and my experience was better than I could have imagined.

⭐️⭐️⭐️⭐️⭐️

I really love the app and its capabilities & found the whole process great. I learnt a lot and think all coaches would benefit. I would recommend it but I don’t want to because I want to keep it for myself to have the best app around!


⭐️⭐️⭐️⭐️⭐️

It is everything that I was looking for when it comes to my fitness business




⭐️⭐️⭐️⭐️⭐️

I’ve been making noise about MacroActive since day one! They surpassed my expectations and I’m so happy to be launching my app today!!


⭐️⭐️⭐️⭐️⭐️

La aplicación es muy cómoda y te da la posibilidad de dar un servicio muy elevado a todo tipo de personas.





⭐️⭐️⭐️⭐️⭐️

The support from day one has been amazing. It has taken all of the stress out of what could have been a very stressful time and made it exciting and enjoyable!


⭐️⭐️⭐️⭐️⭐️

This program is worth every single penny. Product and customer service is second to none.





⭐️⭐️⭐️⭐️⭐️

... an absolute dream. ... I felt heard, understood and also given the freedom to design my app the way I wanted. ... always keeping me in the loop with what was going on, setting me tasks to complete by certain dates to keep me on track with my ambitious launch date and was also flexible with my ridiculously busy timeline. .... I genuinely can't thank Rosie enough ... I have [the] confidence and tools now to ... scale my business in the way I've always wanted.

Meet YOUR PEERS Who Scaled Their Impact

REAL COACHES
REAL RESULTS

Don't overthink it. Just start.

DAVE LETELE

BBM MOTIVATION

Driven by a passion to change lives, Dave Letele has always had a vision to help people on a large scale. As a coach and community leader, he saw the limits of platforms that held onto client data or left creators to grow alone. With MacroActive, Dave found a partner that aligned with his mission, giving him audience ownership, human onboarding, and the infrastructure to amplify his impact.

Read more about Dave's journey

Don't overthink it. Just start.

DAVE LETELE

BBM MOTIVATION

Driven by a passion to change lives, Dave Letele has always had a vision to help people on a large scale. As a coach and community leader, he saw the limits of platforms that held onto client data or left creators to grow alone. With MacroActive, Dave found a partner that aligned with his mission, giving him audience ownership, human onboarding, and the infrastructure to amplify his impact.

Read more about Dave's journey

I can now scale as much as I choose to.

SALLY O'NEIL

STATUS 8020

Sally O’Neil built her brand around helping people live healthier lives, but she quickly realized that passion alone wasn’t enough to scale. She needed a partner that could take care of the tech, onboarding, and marketing so she could focus on her clients. With MacroActive, Sally has been able to expand her reach, streamline her business, and focus on what she loves most: transforming lives through nutrition.

Read more about Sally's journey

I can now scale as much as I choose to.

SALLY O'NEIL

STATUS 8020

Sally O’Neil built her brand around helping people live healthier lives, but she quickly realized that passion alone wasn’t enough to scale. She needed a partner that could take care of the tech, onboarding, and marketing so she could focus on her clients. With MacroActive, Sally has been able to expand her reach, streamline her business, and focus on what she loves most: transforming lives through nutrition.

Read more about Sally's journey

THE MACROACTIVE DIFFERENCE

YOUR CLIENTS
GET RESULTS

Describe your experience

"I have actually noticed a difference. I'm only new to the gym but I have been in the gym for 8 months and never really felt like I was accomplishing my goals that I wanted to...

Came across [you] and it has given me results in a week!  I kid you not I am so glad I have taken this on and have recommended to sooo many people around me!!  Super keen to see myself in a month. Never been happier"

Your favorite aspects of the app

"The one-minute timer was brilliant, the short clips showing how to do the exercises, and the ability to add your own foods OR what is in the meal plan was super convenient."

"Easy to track sets & reps." 

"The work outs. I love that each workout has an instruction video with it and the timer!!"

What you use the most

"Everything, the workout and shopping list are amazing! I’ve never used a workout app like it, it’s great, right down to the timers between workouts"

"The workout and meal plan sections are easy to navigate."


"I like how it counts the calories."

"Timer in app and notes"

THE MACROACTIVE DIFFERENCE

EVERYTHING YOU NEED TO GROW

MARKETING GUIDANCE

Expert strategies and hands-on support help you attract, convert, and retain more clients without extra hires.

CUSTOMER SUPPORT

A dedicated team handles client queries on your behalf, ensuring a seamless experience for your community.

SECURITY

Enterprise-grade protection (no vibing😵‍💫) keeps your platform and client data safe, so you can focus on growth with confidence.

THE MACROACTIVE DIFFERENCE

YOUR CLIENTS GET RESULTS

Describe your experience

"I have actually noticed a difference. I'm only new to the gym but I have been in the gym for 8 months and never really felt like I was accomplishing my goals that I wanted to...

Came across [you] and it has given me results in a week!  I kid you not I am so glad I have taken this on and have recommended to sooo many people around me!!  Super keen to see myself in a month. Never been happier"

Your favorite aspects of the app

"The one-minute timer was brilliant, the short clips showing how to do the exercises, and the ability to add your own foods OR what is in the meal plan was super convenient."

"Easy to track sets & reps." 

"The work outs. I love that each workout has an instruction video with it and the timer!!"

What you use the most

"Everything, the workout and shopping list are amazing! I’ve never used a workout app like it, it’s great, right down to the timers between workouts"

"The workout and meal plan sections are easy to navigate."


"I like how it counts the calories."

"Timer in app and notes"

YOUR TEAM JUST GOT BIGGER

MEET YOUR TEAM LEADERS

The highest impact creator businesses eliminate single points of failure in their operations. When you choose MacroActive, you get access to a full team of specialists dedicated to your success.


Meet your leaders who make that possible:

  • Ken Brickley, Dave Letele, John Franich

    • Discover your

    new platform

    Making the choice to invest in your own platform, where your client experiences are immersed in YOUR BRAND, is a critical entrepreneurial step toward creating an enduring asset, a business that one day may be sold for millions as others in this industry have proven is possible.

    Explore your new platform Quiz: Identify Your Bottleneck to Growth See what independence looks like